Database marketing is a form of direct marketing that uses databases of customers to generate targeted lists for direct marketing communications. 72%t of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
You can utilize our database marketing solutions to continually gathers, refines, and analyzes data about your customers, their buying history, prospects, past marketing efforts, demographics, and so forth.
Benefits of Our Database Marketing Solutions:
- Send targeted promotions to any segment of their customer and prospect lists
- Measure the value of their individual customers
- Track promotional efforts, measure responses, purchases, and the return on investment for every dollar spent on their promotional efforts.
- Target your marketing efforts, which means specific groups in your marketing database get specific messages that are important to them.